Bricleir | Open Call for Solutions - Fem Tech – Enabling Technologies
Open Call for Solutions - Fem Tech – Enabling Technologies to Track & Diagnose Women’s Reproductive Health
Procter & Gamble
Closed: Submissions closed on 6/21/2021
Unmet Need | Partnership Opportunity

Business Background: 

Swiss Precision Diagnostics (SPD) is a leading medical device and FemTech company and is a 50-50 joint venture between P&G and Abbott. Its hero brand, Clearblue, is the global leader in home-use pregnancy and ovulation tests around the world. Clearblue was invented in 1985 and it brought to the market breakthrough technologies such as the first one-step at-home pregnancy test, lateral flow tests that can detect pregnancy in just 1 minute, digital pregnancy tests communicating the results unmistakably in words, fertility monitor with touch-screen- device, connected ovulation tests, etc. SPD also owns the Persona brand, a hormone-test-based contraception medical device available in Europe. 

Business Challenge / Needs Definition: 

SPD’s global leadership team would like to explore the enabling technologies to detect women’s pregnancy and/or fertility state (menstruations, ovulation period, ovulation confirmation, etc.) in an accurate, easy-to-use way that enables early prediction or effortless & continuous monitoring in the privacy of their home. Hence, we are looking for technologies that can work together or replace a urine test with lateral flow assay, as the gold standard in accuracy and ease of use. 

There are several key areas where we would like to focus on finding innovative solutions including those that can enable the consumers to monitor, track & analyze specific physiological (heart rate, heart rate variability, temperature, oxygen saturation), voice, facial changes as well as changes in other biological matrices (sweat, breath, saliva, bodily odors/volatiles). We are also interested in combining existing and/or multiple new technologies. 

The geographic focus of this brief is global. 

ROI expectations

Relevant technology domains may include, but are not limited to:
• Voice Recognition
• Facial Recognition
• Olfactory Recognition
• At-home Body fluid analysis (blood, saliva, sweat, vaginal discharge)
• Breath Analysis
• Detailed heart rate variability measure & analysis
• Always-on temperature measure & analysis
• Wearables
• Patches

The Ask:
If you have ideas and supporting technologies that you believe can be disruptive and are looking to drive agile in-market pilots across the world with the goal of scaling successful services & solutions, our team will be happy to work with you. All ideas and submissions will be fully reviewed by our team. We want to hear from you and partner with you.

Search keywords
femininecare, femtech, wearables, biotech, fertility, pregnancy


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