Bricleir | Unmet Need: Unlocking Omnichannel Growth in Latin America
Unmet Need: Unlocking Omnichannel Growth in Latin America
Procter & Gamble
Closed: Submissions closed on 9/17/2021
Unmet Need | Partnership Opportunity

Latin America offers the fastest-growing regional e-commerce marketplace in the world. Fueled by the pandemic, e-commerce sales grew 36.7% to $84.95 billion in 2020 and the trend is expected to continue. The rise of online has brought about massive changes in the world of commerce and consumer behaviour patterns, with merchants worldwide having to adapt to an unprecedented demand for online products and services. 

In order to capitalize on Latin America’s e-commerce boom, grow our business, and continue to be a market leader in the channel, P&G recognizes the need to build the capabilities to win online and provide a seamless and delightful shopping experience at every touchpoint. 

Business Challenge / Needs Definition: 

As eCommerce grows across the region, consumers' shopping behaviors and expectations are also changing dramatically. New digital technologies are enabling frictionless, convenient and personalized experiences across the shopping journey, from online to offline. If brands cannot deliver such an experience, consumers will go elsewhere. 

How can P&G deliver a truly frictionless online experience as well as become a trailblazer in leveraging new digital commerce experiences and approaches? How can we ensure a seamless experience across all channels and touchpoints of the consumer journey, from the first moment they interact with our brands to purchase and checkout, to the moment they receive the product? 

P&G is looking to surface how modern businesses and brands are creating a frictionless commerce experience as well as the start-ups and technologies powering them. The goal is to identify technologies and partners that P&G’s brands can execute in-market pilots. 

The geographic focus for this project is Latin America, specifically Brazil, Mexico, Argentina, and Colombia. Start-ups applying must have a presence in the region and/or the ability to pilot in one of these markets. 

Relevant technology domains may include, but are not limited to: 

  • Social Commerce 
  • Livestream Commerce 
  • Group / Community Buying 
  • Direct Selling 
  • Conversational Commerce & SMS 
  • WhatsApp Optimization & Enablement 
  • New Ecommerce Marketplaces 
  • Online to Offline Experiences 
  • Quick Commerce / One Click Checkout 
  • Data Driven Personalization & Product Recommendation Engines 
  • Supply Chain Analytics & Forecasting 
  • Last Mile & On Demand Delivery 
  • Rapid Fulfillment models: Darkstores & Micro-fulfillment 
  • Shopping Advisors & Digital Assistants 
  • Shoppable Ads & Content 
  • Experiential Retail 
  • AR/VR & Immersive Shopping 

Search keywords
latin america, omnichannel, marketing, ads, supply chain, commerce, fulfillment, marketplaces, buying, checkout, personalization


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