Re-Imagining Your Brand & Marketing Strategy During COVID-19
Event details
Event Host
Bricleir
Event Type
Virtual
Date
Thursday, July 23, 2020
Time
10:00 AM - 11:00 AM PDT
Description
The “Next Normal” is only the first link in a chain of evolution that’s about to take place because of the COVID-19 disruption. With every aspect of the economy undergoing drastic change and consumer mindsets in turmoil, brands must re-imagine their goals, strategies, and how they build relationships with each of their stakeholder groups. People and organizations must review their immediate value propositions and go-to-market strategies and define a new relevant purpose or risk immediate and drastic consequences. Get perspectives on this massive change from VC marketers who will provide insights to help you benchmark where you are now, and where you’re going.
Speakers:
-Kate Barrett — Marketing Partner, NEA
-Rebecca Buckman — VP, Marketing Communications, Battery Ventures
-Chris Foster — President North America, Burson Cohn & Wolfe
-Jeanine Moss — Founder, Outfront Solutions
-Nicole DeMeo — CMO, Andra Global | Outfront Solutions
