Bricleir | Innovation Challenge: Device Amplified Chemistry
Innovation Challenge: Device Amplified Chemistry
Procter & Gamble
Closed: Submissions closed on 2/4/2021
Program/Special Project initiative

Business Background
P&G is focused on designing irresistibly superior products for our global consumers. We believe our consumers are increasingly willing to buy products that deliver delightful experiences and superior outcomes across their everyday lives. Today, consumers use smart, convenient, and multi-purpose devices to make their everyday simpler, more enjoyable and more desirable. 

With the advancements of device technology, sensors, algorithm, energy activation and connectivity, we envision a near-future world where smart products/devices that amplify the efficacy of chemistry or use little to no chemistry will be part of our everyday make-up living alongside our traditional solutions. 

Business Challenge: 
We are looking for potential partners to propose unique technical solutions to general cleaning problems that today use primarily chemical means of action. We believe that the addition of energy (like e.g., light, radiofrequency, electro-magnetic fields) aside from traditional mechanical action, could enhance cleaning jobs done by consumers. P&G is therefore looking for energy amplified chemistry solutions. 

ROI expectations

Relevant Areas may include:
▪ Targets for cleaning:
▪ Odor
▪ Stains
▪ Microbes
▪ Mold
▪ Allergens
▪ Substrates for cleaning:
▪ Fabrics, such as clothing or carpets
▪ Hard surfaces, such as tile floors
▪ Porous surfaces, such as grout
▪ Vulnerable surfaces, such as wood floors and walls

Areas out of scope for this brief:
• Aggressive chemistries and/or processes that are better suited to industrial settings
• Solutions with energy levels not suitable for human exposure

The Ask:
If you have a solution to partner with us, please submit a summary of your solution, approach and/or technologies that can enable “Devices Amplified Chemistry” solutions via our open innovation portal in section

Please indicate how you would propose pilot testing your solution. We look forward to partnering with you. All ideas and submissions will be fully reviewed. Please note that only non-confidential information can be accepted for review.

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