
- Immersive Experiences – In what ways can we deliver a rich and seamless experience of our brands and their benefits to consumers? How can we digitize sensorial experiences?
- AI-powered Personalization – How can we use data better to build a stronger, personalized relationship with consumers? How can we replace the in-store advisors that are prevalent in AMA with credible and warm digital advisors?
- New Ad Models – How can we find new/interesting/useful ways to reach customers? Some topics cannot be aborded openly through mass communication.
- Social Commerce – How can we reach customers on the social platforms they use every day and create engaging and seamless shopping experiences?
The Ask:
If you have ideas and supporting technologies that you believe can deliver disruptive services & solutions to this challenge, we want to hear/partner with you. Where there is a good fit, we are looking to drive agile in- market pilots in Europe with the goal of scaling successful services & solutions. All ideas and submissions will be fully reviewed by our team.
Relevant technology domains may include, but are not limited to:
• AI-Powered Personalization
• Augmented & Virtual Reality
• Virtual Advisors & AI Assistants
• Interactive / Live Video
• Personalized Content
• OTT advertising and brand integrations
• New Ad Models, such as ads for good, rewarded ads, blockchain ads
• Next-gen influencer marketing and virtual influencers
• Social Commerce & Livestream Commerce
• Telehealth & Remote Diagnostics
• Pop-ups & Experiential retail
• Smart packaging