- Immersive Experiences – In what ways can we deliver a rich and seamless experience of our brands and their benefits to consumers? How can we digitize sensorial experiences?
- AI-powered Personalization – How can we use data better to build a stronger, personalized relationship with consumers? How can we replace the in-store advisors that are prevalent in AMA with credible and warm digital advisors?
- New Ad Models – How can we find new/interesting/useful ways to reach customers? Some topics cannot be aborded openly through mass communication.
- Social Commerce – How can we reach customers on the social platforms they use every day and create engaging and seamless shopping experiences?
If you have ideas and supporting technologies that you believe can deliver disruptive services & solutions to this challenge, we want to hear/partner with you. Where there is a good fit, we are looking to drive agile in- market pilots in Europe with the goal of scaling successful services & solutions. All ideas and submissions will be fully reviewed by our team.
Relevant technology domains may include, but are not limited to:
• AI-Powered Personalization
• Augmented & Virtual Reality
• Virtual Advisors & AI Assistants
• Interactive / Live Video
• Personalized Content
• OTT advertising and brand integrations
• New Ad Models, such as ads for good, rewarded ads, blockchain ads
• Next-gen influencer marketing and virtual influencers
• Social Commerce & Livestream Commerce
• Telehealth & Remote Diagnostics
• Pop-ups & Experiential retail
• Smart packaging